How we grew Kytun’s sales by 21.5% in 12 months

Kytun, formerly NorthWest Aluminium,  is an Irish manufacturer of aluminium and PVC roofing and rainwater systems, supplying builders’ merchants and roofing contractors
across Ireland and the UK.

Entering a crowded, commoditised market under a new name, Kytun needed to establish credibility fast, win new stockists, and drive sales growth – all without a big-brand budget. The rebrand had to do more than look good; it had to perform.

Ripple developed a two-stage brand evolution: first, establish a confident new identity that could cut through in a sector of sameness; then launch a focused product campaign designed to make a modest budget feel like a big one.

• Bold creative built around a “Power & Pace” panther motif – strength and speed made visual
• Premium identity rolled out consistently across digital, print, and point of sale
• Efficient media mix: CGI and animation instead of costly photography, lean paid social, targeted trade PR
• Authentic voices through roofer testimonials and the Roofing Outlaw influencer (172k followers)
• Tailored messaging by audience – roofers received “Protect Your Roofline”; merchants saw “Roofing with Standard”

The paid social campaign alone reached 116k people, generated 178k views and 3,400 clicks – all for a total spend of just £582. Email performance beat industry benchmarks by a considerable margin, with a 33.3% open rate against a sector average of 20-22%.

Creative that cut through in a sector of sameness. Every asset repurposed efficiently across multiple channels. Brand work that dovetailed directly with sales enablement. A low-budget campaign that delivered big-brand impact – and tools that keep working long after the campaign ended.